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Using feedback to improve sales: the Return-O-Meter
A great idea from ShoeLine.com – the Return-O-Meter. When you’re shopping for a shoe, you can quickly see not only how frequently the shoe was returned, but the reason for the return.
View ArticleThe Perfect Cart
The guys over at SoftwareProjects.com recently built a list of qualities that describe the perfect cart. I guess the only thing that surprised me was the preference for the hosted model – but it makes...
View ArticleVideo Tours increase sales
This was an interesting post from Social Media Optimization. I wonder when video will be as standard as still images are now on shopping carts.
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What’s Free?
A recent thread on the Zen Cart forum dealt with newsletter services for small businesses. I use and recommend MailChimp for this purpose, because I think that on a price/performance basis they are...
View ArticleFollow up on abandoned carts?
There’s some question as to whether cart owners should “follow up” with people who have registered and added items to their cart but failed to checkout. This shopper responds with a big fat no! (and a...
View Articlee-haggling from fididel.com
e-Commerce website fididel.com has an interesting spin – it uses real humans in the haggling process instead of completely automating it. We’ll see if this catches on.
View ArticleAJAX in the catalog
CatalogSuccess.com talks about the judicious use of AJAX. He makes the critical point that you need to be sure to degrade gracefully (i.e. don’t fall off the cliff if the user has JavaScript disabled).
View ArticleCustomer Reviews
Entrepreneur Magazine provides an interesting writeup on RatePoint, a new service which hosts and manages customer feedback. I thought RatePoint’s service was very clever and nicely implemented, but...
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These shirts are all business
Since we talked about t-shirts on Monday, I thought I’d wrap the week up with the same theme. I have admired from afar the “clothing for the 2 and 20 crowd” produced by vcwear.com, but when I saw their...
View ArticleAutomatic Coupon Creation in Zen Cart
I’m working on extensions to Zen Cart that will allow you to automatically create coupons based on either the cart contents or the order total. Take a look at Spender AutoCoupon and Chooser AutoCoupon...
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